Your Machine.
Your Data. Unlimited.
The power user's choice.
Process unlimited reels. Everything runs locally on your Mac. Bring your own API keys for Whisper and GPT. Zero monthly fees. Full privacy. Export to Obsidian.
System Requirements
Why Run Local?
Total Control. Zero Compromise.
For power users who want ownership over their competitive intelligence system.
100% Private
Your data never leaves your machine. No cloud. No tracking. No telemetry.
Unlimited Reels
No monthly caps. Process as many reels as you want. Pay only for API usage.
Your API Keys
Bring your own OpenAI key. Pay direct to providers at their rates.
Export Anywhere
One-click Obsidian export. Your vault, your format, your workflow.
Visual Gallery
Browse your entire vault visually. AI-extracted thumbnails, creator filters, and visual similarity search. Find that reel you saw weeks ago in seconds.
- Grid and list views
- Filter by creator
- Frame extraction for key moments
Chat with Your Vault
Ask questions in plain English. Get answers grounded in your saved content with source citations. No hallucinations — only what's in your vault.
- RAG-powered responses
- Click-through to source reels
- Uses your OpenAI key
Semantic Search
Find content by meaning, not keywords. Search for "hooks about scarcity" and find every reel that uses FOMO, even if they never say "scarcity."
- Vector embeddings for semantic matching
- Fulltext fallback for exact phrases
- Filter by chunk type (Hook, CTA, Proof, Story)
Getting Started
Up and Running in 5 Minutes
Download & Install
Download the .dmg from GitHub releases. Drag to Applications. First launch may require right-click → Open (Gatekeeper).
Add Your API Key
Go to Settings → API Keys. Paste your OpenAI API key. We use Whisper for transcription and GPT-4 for classification.
Start Ingesting
Paste any Instagram Reel URL. We download, transcribe, classify, and index automatically. Your first reel takes ~30 seconds.
Mac App vs Cloud
Choose based on your workflow.
Mac App | Cloud | |
|---|---|---|
| Price | Free | $15/mo |
| Reels/month | Unlimited | 100 |
| Data location | Your machine | Our cloud |
| API keys | You provide | Included |
| Access from anywhere | Mac only | Any device |
| Obsidian export | Yes | Coming soon |
| Setup effort | ~5 min | Instant |
Own your
pattern library
Free. Private. Unlimited. The way competitive intelligence should be.
Download for Mac